What to Do When Marketing Technology Can't Be the Top Priority
eMarketer | October 25, 2017
To combat an unsuccessful lead generation program and complicated sales cycle, influencer marketing platform Traackr began its account-based marketing (ABM) journey at the beginning of the year. More than six months in, eMarketer’s Jillian Ryan spoke with Evyenia Wilkins, Traackr’s vice president of account-based marketing, about implementing ABM without technology and adopting new performance metrics.