WhatsApp to share user data with Facebook for ad targeting — here’s how to opt out
Facebook Advertising | August 25, 2016
Facebook-owned messaging giant WhatsApp has announced a big change to its privacy policy which, once a user accepts its new T&Cs, will see it start to share some user data with its parent company — including for ad-targeting purposes on the latter service. “[B]y coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp,” WhatsApp writes in a blog on the change today.