WhatsApp to share user data with Facebook for ad targeting — here’s how to opt out

| August 25, 2016

WhatsApp to share user data with Facebook for ad targeting — here’s how to opt out
Facebook-owned messaging giant WhatsApp has announced a big change to its privacy policy which, once a user accepts its new T&Cs, will see it start to share some user data with its parent company — including for ad-targeting purposes on the latter service. “[B]y coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp,” WhatsApp writes in a blog on the change today.

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The rise of digital content on the internet changed the B2B buying process dramatically, which affects B2B marketers in two, critical ways:It has created Buyer 2.0 a more agile, informed business buyer with ready-access to online information about vendors and their products and services. This buyer


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Spotlight

The rise of digital content on the internet changed the B2B buying process dramatically, which affects B2B marketers in two, critical ways:It has created Buyer 2.0 a more agile, informed business buyer with ready-access to online information about vendors and their products and services. This buyer

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