Why Do Companies Screw Their Best Customers?

So those of you that know me might know that I can be a little feisty… maybe I have a shorter temper than most, but that’s not the cause of my response. I was just completely flabbergasted that a company would go out of its way to inform me, an early adopter that waited months for my delayed Rift and then another six months to get the Touch Controllers, that bought the tech sight unseen or tested, and who then went on to demo the technology for friends and clients whenever I got the chance, would be insulted in this manner by the very company I had supported.In short, I was a Social Agent for Oculus. I had shelled out top dollar for the product, spent thousands more building a computer that could handle the hardware and in general, doing everything that Oculus and/or Facebook could ever want of an early adopter.