Why Innovation Matters In Account-Based Marketing

Followers wait until a new technology or channel has been thoroughly vetted in the market and is less risky, but consequently, they’re always playing catch up with the innovators.That’s why innovation is becoming a core element of every segment of every market. Regardless of your industry, if you don’t innovate, your business will grow stale─and your competition may catch up or surpass you.Moreover, account-based marketing (ABM) as a strategy has grown in popularity in recent years, as always, embraced early on by innovators with followers gradually jumping on the bandwagon.