Workato Integrates with Adobe to Bring Enterprise Automation to Marketo Engage Customers

Workato | March 16, 2020

Workato, the leading and fastest-growing enterprise automation platform, today announced that they are officially an Adobe Exchange Partner. The company's integrations with Marketo Engage, a part of Adobe Experience Cloud, will allow marketers to instantly connect Marketo Engage with thousands of applications in order to automate work, deliver intelligent marketing touches, and achieve effortless lead attribution. With Workato, companies of all sizes can quickly and easily connect Marketo Engage to the tools they need to make the marketing funnel seamless from end-to-end.

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Today’s organisations are undergoing a number of transformations to increase efficiency, improve customer satisfaction, and grow revenue. One of the main ways for a business to achieve these goals is by automating its system of agreement. For most companies, the steps leading up to, during and after an agreement is signed, can b


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ACCOUNT BASED EXECUTION

AdDaptive Intelligence Launches New Website and Logo

AdDaptive Intelligence | September 30, 2022

This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website. "We started by exploring our business strategy, internal strengths, and market opportunities," explained Laura Goldstone, senior director of communications and branding strategy at AdDaptive. "Then we crafted messaging and designs that conveyed our differentiators most effectively. Strategic planning and cohesion throughout enabled a full brand refresh that spans all of our content, building on and elevating our voice and presence in the market." The new design's elements include: The gradient represents movement, adaptability, and depth as well as sleekness and tech-savviness. The logomark matches the A in AdDaptive. Its shape conveys AdDaptive's emphasis on analytics and success by representing a bar chart growing from left to right. When rotated, it can also resemble a marketing funnel, representing AdDaptive's ability to move key accounts toward clients' KPIs. The tagline informs audiences that they will achieve Smarter B2B Advertising by working with AdDaptive. "The ultimate goal of this project was to elevate our visual identity and tell an authentic story that embodies who AdDaptive is, what we do, and where we excel," said Alexandra Singer, senior graphic designer at AdDaptive. "Every decision in this process was intentional and strategic and done with our mission and vision in mind." While designing their new logo in-house, AdDaptive concurrently worked on a new website that would showcase this new design while also conveying their brand's narrative in a more compelling and data-driven manner. AdDaptive worked with web design agency Bop Design to produce a sleek, optimized, and organized website that conveys AdDaptive's value proposition clearly and thoroughly and provides intuitive navigation and flow. "We're excited that our new site leads with transparent, comprehensive account-based analytics, which is a main differentiator for AdDaptive," said co-founder Patrick Shea. "We're excited that our new site leads with transparent, comprehensive account-based analytics, which is a main differentiator for AdDaptive," said co-founder Patrick Shea. Co-founder Kevin O'Malley added, "Beyond the unique reporting we provide, our new site dives into how to use those insights strategically and how to ensure your campaigns are set up to yield successful results across marketing, sales, and overall business goals. We're excited for our website to walk through the customer journey step by step and hope this new layout provides a positive experience for all visitors." AdDaptive's customer journey as laid out on the new site is cyclical, starting with audience discovery either in the form of an ABM list or custom-built firmographic segments; leading into media activation and campaign deployment either through AdDaptive's curated deals offering or through AdDaptive's accounts management team; feeding into transparent insights in various analytics reports (namely Campaign Analytics and Site Analytics). But it doesn't stop there: AdDaptive's team then acts as strategic consultants, coaching agencies and brands on how to make analytics reports actionable. AdDaptive's team works with its customers to make effective advertising decisions by exploring the insights in previous campaigns' analytics reports and refining their target audience, KPIs, and budget in subsequent campaigns, thus feeding into the cycle for long-term success. "Storytelling is at the heart of how we connect with our customers on a human level," Goldstone went on to say. "While we lead with our insightful analytics and technological capabilities, the way we convey the power and value of those solutions is through stories - stories about the customer, internal teams, and the market. And when stories are supported by strong design, trust among customers increases exponentially and builds a virtuous cycle with tremendous upside." Readers can view the new website and logo at www.addaptive.com. About AdDaptive: AdDaptive Intelligence is the leading provider of Account-Based Advertising and Analytics. Deploying display, native, video, CTV, and audio campaigns for B2B audiences, AdDaptive's proprietary technology bridges offline and online data, optimizes ad campaigns, and provides transparent B2B analytics to help clients reach the accounts that matter most. The result is the industry's most accurate and strategic B2B ABM solution. For more information, visit https://www.addaptive.com/blog/ or follow AdDaptive on LinkedIn, Twitter, or Facebook.

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Concord Names New Chief Revenue Officer and Chief Marketing Officer

Concord | September 07, 2022

Concord USA, LLC (“Concord”), a leading technology consulting and digital transformation firm, is pleased to announce two new leadership hires to the organization –Chris Whaley is joining as Chief Revenue Officer and John Baglivo is joining as Chief Marketing Officer. As the Chief Revenue Officer, Chris Whaley will work with the sales and sales operations teams to refine and grow the customer-focused sales structure across the global organization. A senior technology services leader with over 25 years of experience leading sales and business development teams, Whaley most recently served as the Executive Vice President of Cloud Solutions at 2nd Watch, an AWS systems integrator based in Seattle. In that role, he led sales, alliances, marketing, and solution architecture. Whaley previously held similar leadership roles with notable companies, including Dell Technologies, Citi, JP Morgan Chase, and Merrill Lynch. “I look forward to working closely with Concord’s leadership team, salespeople, and customers. It’s clear that the organization has talented people and winning solutions that make an impact for our clients,” expressed Whaley. As the Chief Marketing Officer, John Baglivo will work with the leadership and marketing teams to unite the global marketing function, align messaging, and strengthen the go-to-market strategy. As a customer-centric and hands-on growth marketer, Baglivo has served as a B2B CMO for the last 15+ years. Most recently, Baglivo led marketing organizations for several fast-growth, technology-centered consultancies, including Prophet, a leading growth and transformation consultancy based in San Francisco. In those roles, he built successful positioning and messaging strategies and created strong demand generation engines and teams. Throughout his career, Baglivo has focused on collaborating with sales teams and applying account-based marketing best practices to accelerate growth. “Concord is a growing force in the technology consulting industry,” stated Baglivo. “With deep capabilities in cloud application development, data integration and analytics, and customer experience, the firm is well positioned to achieve the next level of growth by helping clients address their most pressing business and technology challenges.” “Concord recognizes that our customer is our top priority,” shared Florin Ibrani, CEO of Concord. “Concord recognizes that our customer is our top priority,” shared Florin Ibrani, CEO of Concord. “We are thrilled to have Chris and John join our leadership team in vital roles dedicated to serving our clients. Both are strong leaders with the necessary expertise to help Concord scale. I’m confident they will be tremendous assets to the organization.” About Concord Concord is a leading technology consulting and digital transformation firm based in Minneapolis, MN, with supporting operations in Eastern Europe and India. Concord serves leading enterprises and innovators in the healthcare, technology, manufacturing, and financial services industries. With a unique combination of industry expertise, technology know-how, and project execution reliability, Concord helps its customers unlock business value by solving their most difficult data and technology problems.

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LeanData Announces Winners of the 2022 OpsStars Awards

LeanData | September 17, 2022

LeanData, the modern revenue orchestration platform for today's growth leaders, today announced winners of the 2022 OpsStars Awards, the industry's first awards program designed to celebrate operations leaders forging new paths to revenue growth in B2B. Now in its fourth year, the OpsStars Awards recognize the strategic contribution, innovation and impact of revenue leaders within the global operations community. "Operations has always been the backbone of go-to-market strategy, execution and ultimately revenue growth. But within recent years, this strategic and mission-critical function has truly emerged as the superhero of the modern revenue engine," said Evan Liang, CEO of LeanData. "Operations has always been the backbone of go-to-market strategy, execution and ultimately revenue growth. But within recent years, this strategic and mission-critical function has truly emerged as the superhero of the modern revenue engine," said Evan Liang, CEO of LeanData. "We're pleased to shine a light on the leading innovators in operations, whether they're early in their careers or veterans in the field. Congratulations to all those who shared their impressive success stories this year." Winners of the 2022 OpsStars Awards are: Account-Based Program of the Year Winner: Expedient Buyer Experience Impact Award Winner: Shopify Digital Transformation Award Winner: Saviynt Go-To-Market Agility Powered by Operational Excellence Winner: Maxio Lead Management Program Transformation of the Year (Emerging Enterprise) Winner: Everbridge Lead Management Program Transformation of the Year (Large Enterprise) Winner: Dell Technologies Most Cutting-Edge Ops Program of the Year Winner: Similarweb OpsStar of the Year Winner: Travis Henry, Director of Sales Development Operations and Enablement, Snowflake Since its inception, OpsStars has established itself as the definitive community and conference for operations professionals, bringing together thousands of B2B sales, marketing, customer and revenue operations leaders into one place for sharing best practices, career development and networking. The OpsStars Awards are a natural extension of this community, recognizing both the increasingly strategic role operations professionals play in driving revenue as well as the ground-breaking innovations many of these leaders are driving in their own organizations. Held alongside Salesforce's Dreamforce event, the seventh-annual OpsStars 2022 conference will take place September 21-22 at The San Francisco Mint in San Francisco, Calif. To register, visit www.ops-stars.com About LeanData Today's growth leaders are powering their B2B selling with LeanData, the gold standard in modern revenue orchestration and an essential element of the modern RevTech stack. The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates coordination of all the plays, people and processes needed to transform buyer signals into buying decisions. LeanData is inspiring a global movement among its 800+ customers and community of 5000+ OpsStars worldwide, empowering them with revenue operations excellence that translates into compelling buyer experiences and competitive advantage. See www.leandata.com.

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People.ai Unveils Three Enterprise Revenue Intelligence Solutions

People.ai | September 14, 2022

People.ai, the enterprise revenue intelligence leader, today announces the launch of its newest product capabilities, including Engagement Dashboards, Account Planning, and People.ai for Oracle Sales Cloud to help sales and ops teams drive greater efficiency, deeper relationships and clearer visibility. According to LinkedIn's Global State of Sales 2022 report, sellers spend only 30% of their time actually selling, making automatic activity data capturing essential for reps to do the most important part of their job. Also noted in the report, 81% of sellers are losing deals from key contacts leaving client or prospect companies, and 45% say incomplete data is their biggest data challenge. More automation and visibility into pipeline means salespeople can win more deals and generate more revenue. "The industry today has turned selling into an obstacle course, where reps need to navigate so many hurdles in order to actually do their job. We're clearing the pathway so teams can focus on what matters: building revenue," said Oleg Rogynskyy, CEO of People.ai. "The industry today has turned selling into an obstacle course, where reps need to navigate so many hurdles in order to actually do their job. We're clearing the pathway so teams can focus on what matters: building revenue," said Oleg Rogynskyy, CEO of People.ai. "Our newest product offerings aim to transform the B2B sales process by providing our customers with more data and greater insight to accelerate business decisions that will grow pipeline, increase deal sizes, shorten sales cycles and boost win rates." Key features of People.ai's new product offerings include: Engagement Dashboards People.ai's Engagement Dashboards provide sales and ops teams with a powerful out-of-the-box experience for both buyer and seller engagement visibility. With Engagement Dashboards, sales and ops teams can pinpoint at-risk accounts and opportunities in real time by easily creating personalized tables with custom metrics based on any CRM or People.ai field. Vonage, an innovation leader in leveraging sales technology across their account-based selling initiatives and People.ai customer, is an early adopter of this new solution. "Leveraging People.ai's multi-org SFDC enabled us to completely revamp our coaching culture and approach to account-based selling," said Frankie Panicucci, sales operations generalist at Vonage. "Our sales leaders now have more data and visibility into pipeline health, which gives us the ability to increase account engagement where needed and achieve our revenue goals." People.ai Account Planning People.ai's Account Planning application enables enterprise sales leadership to operationalize their account planning methodology, process and strategy, all natively in Salesforce. Coupled with People.ai data automation and insights, Account Planning helps sellers visualize and develop a deeper understanding of the buyer's business, goals, and obstacles to identify opportunities, resulting in increased pipeline in existing and target accounts. People.ai for Oracle Sales Cloud As a part of Oracle's recent announcement about the next iteration of Oracle Fusion Sales, People.ai and Oracle have partnered together to transform the sales process into a modern revenue engine. The result of that partnership, People.ai for Oracle Sales Cloud, will help customers generate more revenue by increasing sales productivity, which will drive more and bigger deals faster and increase buyer satisfaction. "We're collaborating with People.ai because we're equally laser-focused on transforming the sales process into a modern revenue engine," said Katrina Gosek, vice president, product management, Oracle Customer Experience. "Together, we will be able to provide our mutual customers with the actionable revenue insights needed to drive significant revenue transformation and growth. For more information about People.ai's product and service offerings, please visit https://people.ai/product/ About People.ai People.ai is the leader in guiding enterprise sales teams on the proven path to pipeline and revenue generation. The People.ai enterprise revenue intelligence platform ensures organizations speed up complex sales cycles by engaging the right people in the right accounts. Through our patented AI technology, People.ai enables sales teams to clearly see whom to engage with in each of their accounts and exactly what to do to deliver the highest yielding deals. Enterprises such as AppDynamics, DataRobot, Okta, and Zoom know that people buy from people, that's why people buy from People.ai. For more information, please visit www.people.ai

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Today’s organisations are undergoing a number of transformations to increase efficiency, improve customer satisfaction, and grow revenue. One of the main ways for a business to achieve these goals is by automating its system of agreement. For most companies, the steps leading up to, during and after an agreement is signed, can b

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