Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory

Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising platform the company acquired last November,. Audience Ads allow advertisers to target users based on demographic and behavioral data across Brightroll’s video supply on and off Yahoo’s owned and operated properties. Yahoo claims to have behavior and interest data from more than a billion users globally. It also harnesses user data from Yahoo Search and Yahoo Mail for targeting.