October 18-19, 2023 | UK
AntiCon is the technology anti-conference for marketing, sales and advertising professionals, where we'll be tackling all things:
Strategy | Enhancing your data-driven strategic thinking. Threading together data + tech + marketing advertising + sales.
CX & Engagement Design | Data-driven digital experience, content creation & messaging.
Operations | Marketing, sales and data operations excellence.
Sales Effectiveness | Atomising the tech, data, content and operations mix for sales repeatability, predictability and scalability.
Stack Management | Building your stack for optimisation.
Data Plumbing | Architecting your data ecosystem to embrace the latest and greatest martech, ad tech, and salestech solutions
Case Studies | Unpack data-driven marketing, advertising & sales case studies.
Future Trends | separating the hype from the reality in the latest wave of tech - AI to AR to Web3 & beyond.
March 14, 2024 | USA
Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.
Agenda:
What is ABM? A clear and concise definition
Making the case for ABM at your organization
The difference between demand generation and ABM
Target account identification
Three different types of ABM and how to pick the right one for you
The pipeline approach to sustainable ABM programs
Persona definition and the role personas play in a successful ABM program
Stage and play definition
Account disposition and nurturing
Sales outreach structure
Mapping messaging, content and channels to the buyers’ journey
Measuring success and applying continuous improvement
October 4-6, 2023 | USA
For more than 15 years B2B Forum has been the conference where today’s leading B2B marketers gather for insights, networking, and laughs. Join us in October 2023 for:
Inspiration from B2B marketing experts (those who walk the walk). Plus, inspiring new marketing voices
Real-world, actionable insights on the tactics and tools that work today… and strategies that stand the test of time
The chance to get out of your comfort zone. To do something new. To be creative.
The opportunity to connect and share advice with other marketers just like you
A chance to immerse yourself in learning that will help you grow your skillset and be ready for whatever the future holds
November 9, 2023 | UK
The CMO Inspired Summit is an immersive business experience for high-level executives from the industry of Marketing.
This full day of thought-leadership workshops, strategic meetings and networking sessions provides attending executives with a platform to build important business relationships, gain knowledge and solve their latest business challenges.
We host some of the UK and Ireland’s leading industry experts to educate senior delegates through a programme of panel discussions, inspirational keynotes and engaging masterclass sessions across two industry tracks: B2B marketing, and B2C marketing. The agenda focuses on important trends in Customer Experience; Personalisation and Content; AI, Data, Social and Mobile; and the Future of Sales and Marketing Technology.