B2B Online Connect

Join us in Sydney in May at APAC's largest B2B marketing community and conference focused on pipeline, revenue, growth, brand, leadership and personal career advancement! Now in its ninth year, APAC’s largest gathering of B2B CMOs and marketing leaders will again be held at the Doltone House Jones Bay Wharf in Sydney on the 8-9 May 2024. 600+ B2B CMOs and marketing leaders will gather to to discuss our roles as business leaders driving revenue and growth, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers.

Join our exclusive dinner for Marketing Leaders & Martech/Marketing Ops specialists at the top of their game. We're inviting 40 senior-level marketers to join us for an evening of great company, exceptionally good conversation and quality nosh the night before AntiCon Global. Join us there to discuss the strategies, technologies and leadership techniques that CMOs and marketing leaders are utilising to transform their marketing department into revenue generating machines.

AntiCon is the technology anti-conference for marketing, sales and advertising professionals, where we'll be tackling all things: Strategy | Enhancing your data-driven strategic thinking. Threading together data + tech + marketing advertising + sales. CX & Engagement Design | Data-driven digital experience, content creation & messaging. Operations | Marketing, sales and data operations excellence. Sales Effectiveness | Atomising the tech, data, content and operations mix for sales repeatability, predictability and scalability. Stack Management | Building your stack for optimisation. Data Plumbing | Architecting your data ecosystem to embrace the latest and greatest martech, ad tech, and salestech solutions Case Studies | Unpack data-driven marketing, advertising & sales case studies. Future Trends | separating the hype from the reality in the latest wave of tech - AI to AR to Web3 & beyond.

Great B2B marketing depends on a great B2B marketing team –that much is obvious. But with lingering post-Covid uncertainties around working practices and patterns, the ongoing cost of living crisis and escalating AI-induced uncertainty, leadership has never been harder for marketing directors and CMOs. So what does it take to run an outstanding B2B marketing team? That’s what we’ll explore in this session, with the help of some B2B Marketing Awards-winning marketers, who are at the top of their game. We’ll discuss: Which organizational structure or structures work best for great teams? How do internal teams collaborate most effectively with agencies or external contributors? How do you motivate individuals and collectives at a time of transition? How do get individuals to collaborate in and proactively drive innovation or transformation? How do you ensure a great culture? How enable individuals to thrive and be fulfilled?