B2B Summit North America

May 2-4, 2022 | USA

Insight leads to smart decision-making, enabling B2B marketing, sales and product executives to take the lead in their organizations; fostering the alignment and connectivity that will lead to future success. But it’s about more than just fine-tuning the engine, it’s about powering your growth and accelerating your journey; leaving the chaos and confusion behind and moving forward with clarity and confidence.
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Spotlight

Account-Based Marketing (ABM) has been gaining much attention among B2B organizations over the last two years. A longestablished, originally sales-based strategy, ABM calls for marketers to focus on decisionmakers within specifically targeted companies that best fit for the marketer’s solutions and services. The promise of ABM is efficiency and effectiveness – it decreases the amount of time and resources spent on lessvaluable audiences, allowing marketers to generate more targeted leads and close a greater number of profitable deals with ideal companies.


OTHER UPCOMING CONFERENCES

MarketingProfs B2B Forum 2022

April 6-7, 2022 | USA

From strategies that stand the test of time to the latest and greatest tactics, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future. Plus, shenanigans! Because learning sticks when you’re also having fun. And with our signature Watch Party format and post-presentation huddles, you’ll have the opportunity to chat directly with speakers and fellow attendees. But just because the session doors close, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership, with access to all of MarketingProfs’ Master Classes, premium webinars, courses, and more.
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CX EMEA

June 22-23, 2022 | UK

Customer experience is a crucial component to any business looking to set themselves apart from their competition. The last 24 months have set a new, heightened standards for which brands a customer interacts with and how they choose to interact with that brand. CX, Marketing and Digital leaders who come out on top will be the ones who are truly leading with customer obsession and have an acute focus on inspiring and maintaining the loyalty of their customers. CX EMEA is the must-attend conference that will bring together CX, Marketing and Digital leaders to continue their path to customer obsession as they transform the customer journey and drive business growth.
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SMART: Sales + Marketing Conference 2022

February 8, 2022 | USA

Spend the day with us on February 8. Soak up wisdom from revenue-generating pros and thought-leaders who have been there, done that. It's a new year. Resolve to build a rock-solid go-to-market strategy in 2022. Join our SMART Showcase where we will highlight thoughts on the Customer Experience while also providing SMART Solutions.
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Marketing 2.0 Conference - Dubai

March 21-23, 2022 | UAE

At the Marketing 2.0 Conference, visionary leaders will take the stage to brainstorm on crucial topics, shed light on recent developments, and solutions to present-day marketing challenges that can power exceptional business growth. We will bring together some of the most brilliant innovators, digital marketers, data scientists, and technologists who will speak on the effective deployment of MarTech, content strategy, ways to drive customer engagement, impactful traditional advertising, marketing optimization, and much more. After this, let off steam by participating in our networking sessions.
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Spotlight

Account-Based Marketing (ABM) has been gaining much attention among B2B organizations over the last two years. A longestablished, originally sales-based strategy, ABM calls for marketers to focus on decisionmakers within specifically targeted companies that best fit for the marketer’s solutions and services. The promise of ABM is efficiency and effectiveness – it decreases the amount of time and resources spent on lessvaluable audiences, allowing marketers to generate more targeted leads and close a greater number of profitable deals with ideal companies.

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