CXO Summit 2023

In today’s digital age, organizations are experiencing a paradigm shift in the way they engage and interact with customers. The importance of digital transformation in customer experience cannot be overstated. Customers are now more connected, informed, and demanding than ever before. They expect seamless, personalized, and delightful experiences across all touchpoints, whether it’s through websites, mobile apps, social media, or other digital channels. Digital transformation has emerged as a vital catalyst in meeting these evolving customer expectations. By harnessing innovative technologies, organizations can streamline their processes, optimize operations, and deliver exceptional customer experiences that foster loyalty and drive business growth. From leveraging data analytics and artificial intelligence to implementing automation and personalization, digital transformation empowers organizations to truly understand their customers, anticipate their needs, and create tailored experiences that resonate on a deeper level. The Global Digital Transformation & Customer Experience Summit serves as a platform to explore how organizations can navigate this transformative landscape successfully. It brings together thought leaders, industry experts, and innovators to share insights, strategies, and success stories that inspire and equip attendees with the knowledge and tools to embark on their own digital transformation journeys.

AntiCon is the technology anti-conference for marketing, sales and advertising professionals, where we'll be tackling all things: Strategy | Enhancing your data-driven strategic thinking. Threading together data + tech + marketing advertising + sales. CX & Engagement Design | Data-driven digital experience, content creation & messaging. Operations | Marketing, sales and data operations excellence. Sales Effectiveness | Atomising the tech, data, content and operations mix for sales repeatability, predictability and scalability. Stack Management | Building your stack for optimisation. Data Plumbing | Architecting your data ecosystem to embrace the latest and greatest martech, ad tech, and salestech solutions Case Studies | Unpack data-driven marketing, advertising & sales case studies. Future Trends | separating the hype from the reality in the latest wave of tech - AI to AR to Web3 & beyond.

Join 80 senior-level B2B eCommerce, Digital, Marketing and Commercial decision makers and be profiled on your specific interests in order to have the most productive learning and networking experience. With a mix of high-level strategic panels and interactive discussions focused on your biggest priorities, you’ll be able to benchmark with your peers on combining new digital opportunities with traditional sales and GTM models to maximise your customer base.

Bryan Brown, Chief Analyst of GTM Partners, alongside Stephanie McArthur, Principal ABX Expert at Demandbase are co-hosting a special invite-only dinner for GTM leaders on the 05th of October from 6:00 pm onwards at South City Kitchen in Atlanta. Along with a fantastic dinner, Bryan will chat through GTM Planning for 2024, challenges in defining product ROI, and ABX a GTM "channel".