At the virtual Gartner Marketing Symposium/Xpo™ 2022 conference, May 23 – 25, CMOs and marketing leaders learned how to spark new ways of thinking. They meet Gartner experts and marketing leader peers to fulfill their department’s purpose to drive growth.
At the conference, the top 5 priorities that CMOs and marketing leaders met on included:
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Reasserting marketing’s digital orchestrator role
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Preparing for the future of hybrid marketing
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Integrating budgets, planning and activation
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Measuring marketing value shared with stakeholders
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Rebuilding the marketing and communications engines for flexibility