LeadsCon 2023

In May 2023, Product Marketing Summit will descend on Las Vegas. We're gathering product marketers from the world’s largest companies and most exciting startups to share product marketing success stories, experiences and challenges of those positioned at the intersection of product, marketing & sales.

If you want to keep pace with the demands of change and ensure your marketing is the powerful business driver it’s designed to be, then B2B Marketing Ignite 2022 is made for you. No time for legacy thinking, or using outdated processes and plans – our speakers have been selected for their forward-thinking to give you the competitive difference. Your competitors are going to attend. Can you afford to miss this? B2B Ignite 2022 will feature more than 80 big thinkers, award-winning experts, and 1500+ of your peers. It will bring together a wealth of opinions and talents and best practices.

Fortune favors the bold. The phrase has never been more relevant. Despite economic challenges, now is the time for businesses to be bold. To ensure that their ecosystems are aligned, focused, and ready for the future. Because a customer experience that drives growth is not the responsibility of just one team: It requires CX, Marketing, and Digital working together to exceed customer expectations. So now is the time for boldness. Bring people and processes together across disciplines to achieve shared goals. Focus is key to success.

Online sales have increased significantly in several regions, and the B2B industry as a whole has had a successful year in 2022. So, what's the next step? Silo thinking persists in many organisations and is a stumbling barrier when it comes to mapping the customer journey in marketing, sales, and service/after sales. Multichannel communication and the display of tailored material via the proper channels are far from automatic. Consolidation and harmonization of all digital commerce-related systems is an ongoing challenge.