Rethink! MarTech Summit

The CMO Inspired Summit is an immersive business experience for high-level executives from the industry of Marketing. This full day of thought-leadership workshops, strategic meetings and networking sessions provides attending executives with a platform to build important business relationships, gain knowledge and solve their latest business challenges. We host some of the UK and Ireland’s leading industry experts to educate senior delegates through a programme of panel discussions, inspirational keynotes and engaging masterclass sessions across two industry tracks: B2B marketing, and B2C marketing. The agenda focuses on important trends in Customer Experience; Personalisation and Content; AI, Data, Social and Mobile; and the Future of Sales and Marketing Technology.

Over four stages, The Global ABM Conference brings you a carefully curated, high-calibre agenda, designed to enable you to pinpoint the areas and aspects of your marketing needs. You’ll leave holding the keys to ABM success, with actionable insight to transform your strategy no matter where you are in your journey.

Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you. Agenda: What is ABM? A clear and concise definition Making the case for ABM at your organization The difference between demand generation and ABM Target account identification Three different types of ABM and how to pick the right one for you The pipeline approach to sustainable ABM programs Persona definition and the role personas play in a successful ABM program Stage and play definition Account disposition and nurturing Sales outreach structure Mapping messaging, content and channels to the buyers’ journey Measuring success and applying continuous improvement

In today’s digital age, organizations are experiencing a paradigm shift in the way they engage and interact with customers. The importance of digital transformation in customer experience cannot be overstated. Customers are now more connected, informed, and demanding than ever before. They expect seamless, personalized, and delightful experiences across all touchpoints, whether it’s through websites, mobile apps, social media, or other digital channels. Digital transformation has emerged as a vital catalyst in meeting these evolving customer expectations. By harnessing innovative technologies, organizations can streamline their processes, optimize operations, and deliver exceptional customer experiences that foster loyalty and drive business growth. From leveraging data analytics and artificial intelligence to implementing automation and personalization, digital transformation empowers organizations to truly understand their customers, anticipate their needs, and create tailored experiences that resonate on a deeper level. The Global Digital Transformation & Customer Experience Summit serves as a platform to explore how organizations can navigate this transformative landscape successfully. It brings together thought leaders, industry experts, and innovators to share insights, strategies, and success stories that inspire and equip attendees with the knowledge and tools to embark on their own digital transformation journeys.