ABM ACCOUNTS

4 Account Based Marketing Software Tools For 2022

August 8, 2022

ABM, or account-based marketing, is a B2B strategy in which sales and marketing collaborate to close significant, complex deals at a limited number of target accounts.

Account-based marketing is a strategy that focuses on companies rather than specific clients and targets the top decision-makers for target accounts with a mix of marketing and sales tactics.

Spotlight

LeadCrunch[ai]

LeadCrunch uses Artificial Intelligence and three patents to fix B2B data, append that rich profile data to your best customers, and then identify more just like them. In those target accounts, we engage your personas with your B2B content, all on a cost-per-lead basis.

OTHER VIDEOS

A Sales Reps' Two Tips for a Positive Customer Experience

video | September 22, 2022

In this #conversationstarters podcast clip, Trent Mosley, a strategic account executive at DataGrail, shares his top two tips for delivering a positive customer experience. Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves....

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Leadership Trends: Customer Experience

video | September 23, 2022

The goal of creating an exceptional customer experience isn’t new, but organizations are now making it happen in unprecedented ways. Watch this video to explore the top CX trends and what they mean for various people and roles within your organization. See how you can connect your entire business to focus on giving customers more value, while driving sustainability and positive corporate impact....

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Rockstar Moments: ABM Customer Journey

video | September 28, 2022

See Overdrive CEO Harry Gold map and visualize a complete ABM customer journey from banner ads, through nurture, all the way to close....

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How to Use ZoomInfo to Build Your Go-To-Market Strategy

video | September 22, 2022

Ben Salzman, Senior Vice President of Special Projects, ZoomInfo, delivers his talk at HubSpot's Inbound Conference, detailing how you can utilize ZoomInfo to build your go-to-market strategy....

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Spotlight

LeadCrunch[ai]

LeadCrunch uses Artificial Intelligence and three patents to fix B2B data, append that rich profile data to your best customers, and then identify more just like them. In those target accounts, we engage your personas with your B2B content, all on a cost-per-lead basis.

Events