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6 Tips for an Effective Account-Based Marketing Strategy

Over the past few years, the concept of account-based marketing (or ABM) has gained popularity, and is by far the most effective B2B marketing strategy. To ensure businesses get long term benefits out of account-based marketing, top management must implement a few techniques when it comes to an effective strategy.

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The Partnership

The world around us evolves every second. Technology. Media. Consumer norms and tastes. Your Linkedin profile. Everything. And all this evolution impacts how customers react to & interact with brands. That’s where we come in. The Partnership is a full-service advertising agency that helps marketers navigate ever changing customer touch points in order to remain relevant and stay ahead of the game. We apply insight, analytics, creativity, innovation and a good old-fashioned roll-up-your-sleeves hard work to help our clients constantly evolve their brands and enhance customer relationships. We leverage tools including advertising, digital, social, strategic consulting, public relations, events, conversational marketing, search, design, demand generation, and sometimes just innovative business driving ideas that don’t really easily fit into any single box.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

The Partnership

The world around us evolves every second. Technology. Media. Consumer norms and tastes. Your Linkedin profile. Everything. And all this evolution impacts how customers react to & interact with brands. That’s where we come in. The Partnership is a full-service advertising agency that helps marketers navigate ever changing customer touch points in order to remain relevant and stay ahead of the game. We apply insight, analytics, creativity, innovation and a good old-fashioned roll-up-your-sleeves hard work to help our clients constantly evolve their brands and enhance customer relationships. We leverage tools including advertising, digital, social, strategic consulting, public relations, events, conversational marketing, search, design, demand generation, and sometimes just innovative business driving ideas that don’t really easily fit into any single box.

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