ACCOUNT BASED DATA

A Match Made in Heaven: First-Party Data & ABM Strategies

July 28, 2022

First-party data and account-based marketing: You know both have a purpose in your B2B campaigns. But did you know they work incredibly well together?

We give you the basics in part one of our webinar. Be sure to check out part two for more details on how first-party intent data and ABM can make a big difference for your business!

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MMR Strategy Group

MMR Strategy Group (MMR Strategy) is a full-service market research-based consulting firm. We help our clients grow by leveraging customer insight to develop marketing and sales strategies. In order to support critical business decisions, we combine the data gathering capabilities of a research firm with the business analytics of a strategic consulting firm…

OTHER VIDEOS

A Sales Reps' Two Tips for a Positive Customer Experience

video | September 22, 2022

In this #conversationstarters podcast clip, Trent Mosley, a strategic account executive at DataGrail, shares his top two tips for delivering a positive customer experience. Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves....

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Leadership Trends: Customer Experience

video | September 23, 2022

The goal of creating an exceptional customer experience isn’t new, but organizations are now making it happen in unprecedented ways. Watch this video to explore the top CX trends and what they mean for various people and roles within your organization. See how you can connect your entire business to focus on giving customers more value, while driving sustainability and positive corporate impact....

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Rockstar Moments: ABM Customer Journey

video | September 28, 2022

See Overdrive CEO Harry Gold map and visualize a complete ABM customer journey from banner ads, through nurture, all the way to close....

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How to Use ZoomInfo to Build Your Go-To-Market Strategy

video | September 22, 2022

Ben Salzman, Senior Vice President of Special Projects, ZoomInfo, delivers his talk at HubSpot's Inbound Conference, detailing how you can utilize ZoomInfo to build your go-to-market strategy....

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Spotlight

MMR Strategy Group

MMR Strategy Group (MMR Strategy) is a full-service market research-based consulting firm. We help our clients grow by leveraging customer insight to develop marketing and sales strategies. In order to support critical business decisions, we combine the data gathering capabilities of a research firm with the business analytics of a strategic consulting firm…

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