ABM ACCOUNTS

ABM Predictions 2022 | Tyler Lessard | Vidyard

January 27, 2022

We're already into 2022 and what a year it is going to be for Account-based Marketing.

It's been a whirlwind last few years with so many organizations adopting ABM and so many new technologies and innovations coming to market to support an Account-based strategy.

But what does 2022 hold for Account-based Marketing?

What can we expect to see new in the ABM world in 2022?

What better way to start 2022 than to ask some of our ABM friends and colleagues for their ABM predictions for 2022.

Spotlight

Seismic Software

Seismic is the leading end-to-end sales enablement solution that increases sales productivity and marketing effectiveness with sales content that finds reps and personalizes itself. By creating, customizing and analyzing sales materials with Seismic, our customers dramatically increase time spent selling and improve win rates. With offices in San Diego, Boston, New York, Melbourne and Chicago, Seismic is privately held by its three-time serial entrepreneur executive team and leading venture capital firms JMI Equity and Jackson Square Ventures.

OTHER VIDEOS

The Art & Science of Intent-Driven Campaigns with G2 + ZoomInfo

video | June 24, 2022

Learn how to use Buyer Intent data to get your demand gen teams in front of the right accounts early on and before the competition. This webinar covers how to: Target and capture software entire buying committees. Combine Buyer Intent data with other data sources to power stronger, more efficient campaigns. Build alignment between demand gen and sales efforts. Choose the right metrics to track your campaign. ...

Watch Now

Episode 1: Account Based Marketing

video | June 9, 2022

We sat down with Chris Willman for a natter around all things Account Based Marketing. He shares his thoughts on the relationship between sales and marketing, how ABM can work for high growth SMBs, as well as the new approach of "Account Based Everything"....

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Taking ABM Measurement To The Next Level

video | June 7, 2022

Measurement isn't one-size-fits-all, so why define your customer journey like everyone else? Join Caroline Van Dyke, Head of ABM Content at RollWorks, to get quick tips and tricks to turn your pre-sale and post-sale stages into more than just a vanity dashboard. From using the data you already have, to mapping key touchpoints, to uncovering trend-based campaign inspiration, you'll walk away with a new way to measure your accounts as they move through the funnel....

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5 Tips on How to Run Your Pipeline Engine to Drive Growth

video | June 2, 2022

Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. How do we do it? I’ll let you in on a secret. The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Watch this week’s episode to learn how Salesforce’s Sales and Marketing departments align to make it happen....

Watch Now

Spotlight

Seismic Software

Seismic is the leading end-to-end sales enablement solution that increases sales productivity and marketing effectiveness with sales content that finds reps and personalizes itself. By creating, customizing and analyzing sales materials with Seismic, our customers dramatically increase time spent selling and improve win rates. With offices in San Diego, Boston, New York, Melbourne and Chicago, Seismic is privately held by its three-time serial entrepreneur executive team and leading venture capital firms JMI Equity and Jackson Square Ventures.

Events