Home > Resources > Videos > Account-based in EMEA with Peter O'Neil

Account Based Data

Account-based in EMEA with Peter O'Neil

Peter and 6sense discuss the state of ABM/X today and delve into the differences between European B2B marketing and North American.

Spotlight

DemandShore

Since 2004, we’ve been working hard to deliver value to Sales & Marketing professionals across B2B Technology companies globally. Combining our strengths in Media, Technology and Demand Generation services, Demand Shore has helped over 250 technology companies accelerate revenue growth and achieve success with their go-to-market programs. In the age of cloud based software services, technology consumption patterns across enterprises have shifted drastically, resulting in an increased emphasis on sustained customer engagement. Multichannel, context-aware marketing has become crucial to deliver the Right Message to the customer at the Right Time and the Right Place. To be a leading player in the Global Demand Generation Industry, recognized for the value we deliver through innovative products & services, strategic partnerships and talent.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

DemandShore

Since 2004, we’ve been working hard to deliver value to Sales & Marketing professionals across B2B Technology companies globally. Combining our strengths in Media, Technology and Demand Generation services, Demand Shore has helped over 250 technology companies accelerate revenue growth and achieve success with their go-to-market programs. In the age of cloud based software services, technology consumption patterns across enterprises have shifted drastically, resulting in an increased emphasis on sustained customer engagement. Multichannel, context-aware marketing has become crucial to deliver the Right Message to the customer at the Right Time and the Right Place. To be a leading player in the Global Demand Generation Industry, recognized for the value we deliver through innovative products & services, strategic partnerships and talent.

Events