WELCOME TO The ABM REPORT
Account-Based Marketing (ABM) Insights: Improving Sales Efficiency
April 18, 2019
This is how B2B is meant to be. As a part of ABM innovator Agent3, This Machine brings together brand marketing and data in a way that reflects how B2B audiences behave in our fractured, non-linear world.
video | June 02, 2021
Mark Durante, our VP of Product & Engineering announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...
video | May 31, 2021
Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....
video | May 18, 2021
This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....
video | May 12, 2021
Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....
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