Account-Based Marketing (ABM) Insights: Improving Sales Efficiency

April 18, 2019

Melissa Mawby, from the Demandbase sales team, shares insights on sales efficiency. Melissa uses the Demandbase Conversion Solution to gather prospect insights, such as when prospects visit the Demandbase website, what they're consuming on the site, and what they're looking at across the web.

Spotlight

Idea Grove

Idea Grove is a technology public relations and inbound marketing agency based in Dallas. We help enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. Our agency creates custom public relations and inbound marketing programs for a roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove's experience encompasses enterprise software and hardware, BPO and IT outsourcing, and communications and mobile technologies. Idea Grove drives brand awareness, online engagement and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 3, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

Watch Now

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 2, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

Watch Now

What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

Watch Now

Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

Watch Now

Spotlight

Idea Grove

Idea Grove is a technology public relations and inbound marketing agency based in Dallas. We help enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. Our agency creates custom public relations and inbound marketing programs for a roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove's experience encompasses enterprise software and hardware, BPO and IT outsourcing, and communications and mobile technologies. Idea Grove drives brand awareness, online engagement and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.

Events