Account Based Marketing - is your ABM programme still working? The Craft Consulting

Do you want to make the competition irrelevant? We are The Craft – a strategic consultancy. We make our clients differentiated, competitive and more relevant in their markets. Visit https://thecraft.consulting for more insight on Account Based Marketing, ABM, strategic differentiation, competitive positioning and much more.

Spotlight

Skillsoft

Skillsoft is a global leader in corporate learning, delivering beautiful technology and engaging content that drives business impact for modern enterprises. Skillsoft comprises three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform and the SumTotal suite for Human Capital Management. Skillsoft provides a comprehensive selection of cloud-based corporate learning content, including courses, videos, books and other resources on Business and Management Skills, Leadership Development, Digital Transformation, Technology and Developer, Productivity and Collaboration Tools and Compliance. Percipio’s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning. The SumTotal suite features four key components built on a unified platform: Learning Management, Talent Management, Talent Acquisition and Workforce Management.

OTHER VIDEOS

Intent Based Marketing: What It Is and Why You Should Use It

video | January 31, 2023

Intent Based Marketing: What It Is and Why You Should Use It In Your Digital Marketing Strategies. What if you could tell which visitor coming to your landing page is MORE LIKELY to make a purchase? What if you could make an accurate guess even before they make the buying decision?...

Watch Now

SaaS Sales and Lead Generation: How to Get More B2B Leads that Convert

video | February 1, 2023

Getting a consistent flow of new leads is vital for SaaS Sales. In this video, you'll learn evergreen sales strategies that make lead generation a breeze so you can focus on selling. If you’re selling a SaaS product, your sales team NEEDS effective strategies and sales funnels, with worthwhile leads that actually convert into long-term customers. If you’re looking to improve lead quality, build lasting relationships, and make more sales, here’s your new SaaS sales guide....

Watch Now

Six Secrets to Taking Your Customer Experience to the Next Level

video | January 24, 2023

Are you on a quest to improve your customer service? With word-of-mouth and recommendations becoming the main drivers of new business, customer experience is more important than ever. Join us on a journey to discover six effective ways to boost your customer service and take your customer experience to the next level....

Watch Now

Personalise Customer Experiences with Dynamics 365 Marketing

video | January 25, 2023

This video provides a demonstration of how new capabilities in Microsoft Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct targetted and personalised messages your customers want....

Watch Now

Spotlight

Skillsoft

Skillsoft is a global leader in corporate learning, delivering beautiful technology and engaging content that drives business impact for modern enterprises. Skillsoft comprises three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform and the SumTotal suite for Human Capital Management. Skillsoft provides a comprehensive selection of cloud-based corporate learning content, including courses, videos, books and other resources on Business and Management Skills, Leadership Development, Digital Transformation, Technology and Developer, Productivity and Collaboration Tools and Compliance. Percipio’s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning. The SumTotal suite features four key components built on a unified platform: Learning Management, Talent Management, Talent Acquisition and Workforce Management.

Events