Account Based Marketing - is your ABM programme still working? The Craft Consulting

January 1, 1900

Do you want to make the competition irrelevant? We are The Craft – a strategic consultancy. We make our clients differentiated, competitive and more relevant in their markets. Visit https://thecraft.consulting for more insight on Account Based Marketing, ABM, strategic differentiation, competitive positioning and much more.

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Positive Keyword

Positive Keyword is an International Digital Marketing Agency, born of the common interest of multidisciplinar professionals in the digital world. Based in the UK and with members of three nationalities, we give specialized services such as SEM, SEO, Web graphic development and innovation, site hosting, location and market research in five languages for market segmentation all over the globe.

OTHER VIDEOS

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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How to Get the Most Out of HubSpot ABM

video | May 12, 2021

Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....

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Spotlight

Positive Keyword

Positive Keyword is an International Digital Marketing Agency, born of the common interest of multidisciplinar professionals in the digital world. Based in the UK and with members of three nationalities, we give specialized services such as SEM, SEO, Web graphic development and innovation, site hosting, location and market research in five languages for market segmentation all over the globe.

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