Core ABM

Account Based Marketing Strategy

Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling.

The pros of account-based marketing

Account-based marketing is becoming more and more common for B2B companies that want to work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes.

Spotlight

Brandify

Brandify is the single answer to Local, connecting global brands with local consumers. Over 500 brands in over 4.5 million locations, including healthcare, finance, and retail, have been empowered by Brandify worldwide, since 1997. The company provides the multi-location digital marketing technology, services and intelligence needed to understand consumer intent. Marketers can simplify local decisions with actionable recommendations, using our exclusive field-tested benchmarking metric, Brandscore.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Brandify

Brandify is the single answer to Local, connecting global brands with local consumers. Over 500 brands in over 4.5 million locations, including healthcare, finance, and retail, have been empowered by Brandify worldwide, since 1997. The company provides the multi-location digital marketing technology, services and intelligence needed to understand consumer intent. Marketers can simplify local decisions with actionable recommendations, using our exclusive field-tested benchmarking metric, Brandscore.

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