TARGETED ACCOUNT STRATEGY

Account Based Marketing Strategy For B2B Businesses

May 26, 2022

ABM strategy helps B2B businesses to overcome the challenges faced in traditional marketing and helps to increase conversions.

Amura Marketing Technologies is a next-generation 360-degree Digital Growth Marketing Company, delivering end-to-end digital growth marketing and sales solutions to leading corporates across Real Estate, Pharma, Industrial, BFSI, Education, Lifestyle & Fashion, Automotive, Healthcare, and hospitality verticals.

Spotlight

Mosaic North America

We believe in better. Because better doesn’t live in silos and never stops evolving. Because better knows that best is only temporary. We are Mosaic. We exist to make the world a better experience. Mosaic’s U.S. operations are headquartered in Dallas, Texas, with offices in Chicago, Los Angeles, Norwalk, Jacksonville and Bentonville. Its Canadian operations are headquartered in Toronto, Ontario, with offices in Mississauga, Ontario and Laval, Quebec.

OTHER VIDEOS

The Art & Science of Intent-Driven Campaigns with G2 + ZoomInfo

video | June 24, 2022

Learn how to use Buyer Intent data to get your demand gen teams in front of the right accounts early on and before the competition. This webinar covers how to: Target and capture software entire buying committees. Combine Buyer Intent data with other data sources to power stronger, more efficient campaigns. Build alignment between demand gen and sales efforts. Choose the right metrics to track your campaign. ...

Watch Now

Episode 1: Account Based Marketing

video | June 9, 2022

We sat down with Chris Willman for a natter around all things Account Based Marketing. He shares his thoughts on the relationship between sales and marketing, how ABM can work for high growth SMBs, as well as the new approach of "Account Based Everything"....

Watch Now

Taking ABM Measurement To The Next Level

video | June 7, 2022

Measurement isn't one-size-fits-all, so why define your customer journey like everyone else? Join Caroline Van Dyke, Head of ABM Content at RollWorks, to get quick tips and tricks to turn your pre-sale and post-sale stages into more than just a vanity dashboard. From using the data you already have, to mapping key touchpoints, to uncovering trend-based campaign inspiration, you'll walk away with a new way to measure your accounts as they move through the funnel....

Watch Now

5 Tips on How to Run Your Pipeline Engine to Drive Growth

video | June 2, 2022

Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. How do we do it? I’ll let you in on a secret. The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Watch this week’s episode to learn how Salesforce’s Sales and Marketing departments align to make it happen....

Watch Now

Spotlight

Mosaic North America

We believe in better. Because better doesn’t live in silos and never stops evolving. Because better knows that best is only temporary. We are Mosaic. We exist to make the world a better experience. Mosaic’s U.S. operations are headquartered in Dallas, Texas, with offices in Chicago, Los Angeles, Norwalk, Jacksonville and Bentonville. Its Canadian operations are headquartered in Toronto, Ontario, with offices in Mississauga, Ontario and Laval, Quebec.

Events