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Targeted Account Strategy

Account Based Marketing Strategy For B2B Businesses

ABM strategy helps B2B businesses to overcome the challenges faced in traditional marketing and helps to increase conversions.

Amura Marketing Technologies is a next-generation 360-degree Digital Growth Marketing Company, delivering end-to-end digital growth marketing and sales solutions to leading corporates across Real Estate, Pharma, Industrial, BFSI, Education, Lifestyle & Fashion, Automotive, Healthcare, and hospitality verticals.

Spotlight

Activayte

Activayte provides account-based intelligence and sales engagement solutions and services that help B2B companies identify and engage target accounts at scale. We leverage predictive analytics and human research to deliver services that support sales and marketing efforts and drive top-of-funnel growth. Account-Based Intelligence: We deliver custom account and contact data solutions built through the power of human research and predictive intelligence. This enables our clients to better predict and uncover new demand, obtain the information they need and support their sales and marketing team with better account and contact data. Sales Engagement Services: We develop a detailed understanding of your offering, target market, as well as the right decision makers to target. And then through highly-personalized one-to-one sales outreach, generate demand, that drives top-of-funnel growth.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

Activayte

Activayte provides account-based intelligence and sales engagement solutions and services that help B2B companies identify and engage target accounts at scale. We leverage predictive analytics and human research to deliver services that support sales and marketing efforts and drive top-of-funnel growth. Account-Based Intelligence: We deliver custom account and contact data solutions built through the power of human research and predictive intelligence. This enables our clients to better predict and uncover new demand, obtain the information they need and support their sales and marketing team with better account and contact data. Sales Engagement Services: We develop a detailed understanding of your offering, target market, as well as the right decision makers to target. And then through highly-personalized one-to-one sales outreach, generate demand, that drives top-of-funnel growth.

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