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Bruce Scheer on Value Insight Tools for Demand Generation and Sales Enablement

Short video explaining how to accelerate the buying process with a solid financial value proposition. Value Insight Tools are an integral part to this success, and FutureSight clients use custom versions of ROI calculators and TCO tools in their demand generation and lead nurturing campaigns to support customers when they are doing their online investigations. They also use tools to enable their sales reps to communicate the potential ROI or Total Cost of Ownership of their solutions...

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Macromator Inc.

Macromator helps B2B organizations make the most out of their investment into Salesforce, Marketo or Pardot. Working with both sales and marketing departments we ensure both operations are aligned in your organization. Our strategy and technical experience helps clients materialize their goals. Contact us today to optimize your demand generation strategies, processes, tactics and technologies.

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video | July 27, 2023

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Watch Now

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video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

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video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

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Spotlight

Macromator Inc.

Macromator helps B2B organizations make the most out of their investment into Salesforce, Marketo or Pardot. Working with both sales and marketing departments we ensure both operations are aligned in your organization. Our strategy and technical experience helps clients materialize their goals. Contact us today to optimize your demand generation strategies, processes, tactics and technologies.

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