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Account Based Execution

Closing the Gap Between Marketing, SDRs, and Sales with the ABX Methodology

Join Or Moshkovitz, an experienced ABX and revenue growth professional, as he shares the five essential steps to becoming a revenue team with sales for ABX. Learn how to gain senior management buy-in, break down traditional sales and marketing silos, identify target accounts, execute effective account-based marketing strategies, and measure success. Perfect for sales, SDRs, and marketing professionals, this session provides valuable insights and actionable strategies for succeeding in the ABX landscape.

Spotlight

Lead Lizard

Lead Lizard is a demand generation agency that helps clients in two primary ways: First, Lead Lizard offers marketing automation and CRM technical expertise. Our team delivers technical results and builds efficient and measurable marketing programs through our clients' demand generation tools. We are marketing automation architects, genius coders and CRM administrators. Second, our clients come to us because they need expert council. We are best-practice demand generation strategists. We build world-class lead nurturing and lead scoring programs; peerless lead paths from your marketing automation system to your CRM; executive reporting and sales enablement programs that will contribute to your bottom line. Lead Lizard knows this space, and we will help your organization succeed.

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video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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video | July 28, 2023

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video | July 28, 2023

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video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

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video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

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video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

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Spotlight

Lead Lizard

Lead Lizard is a demand generation agency that helps clients in two primary ways: First, Lead Lizard offers marketing automation and CRM technical expertise. Our team delivers technical results and builds efficient and measurable marketing programs through our clients' demand generation tools. We are marketing automation architects, genius coders and CRM administrators. Second, our clients come to us because they need expert council. We are best-practice demand generation strategists. We build world-class lead nurturing and lead scoring programs; peerless lead paths from your marketing automation system to your CRM; executive reporting and sales enablement programs that will contribute to your bottom line. Lead Lizard knows this space, and we will help your organization succeed.

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