Account Based Execution

Closing the Gap Between Marketing, SDRs, and Sales with the ABX Methodology

Join Or Moshkovitz, an experienced ABX and revenue growth professional, as he shares the five essential steps to becoming a revenue team with sales for ABX. Learn how to gain senior management buy-in, break down traditional sales and marketing silos, identify target accounts, execute effective account-based marketing strategies, and measure success. Perfect for sales, SDRs, and marketing professionals, this session provides valuable insights and actionable strategies for succeeding in the ABX landscape.

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Act-On

Act-On is the leading marketing automation provider for fast growing businesses. Act-On provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers. At Act-On, we love marketing as much as you do. We are a marketing automation company with a passion for helping you, the marketer, do the best work of your career. As a mark of our innovation, we created the only workspace that powers the customer experience from end-to-end. From brand awareness and demand generation, to retention and loyalty, our technology enables all marketers to drive better business outcomes. Our platform is built with powerful capabilities to help you deliver results quickly - without the need for a dedicated IT resource. Every marketer has a great campaign inside of them – let’s work together to launch it to the world. It’s time to Act-On!

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Act-On

Act-On is the leading marketing automation provider for fast growing businesses. Act-On provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers. At Act-On, we love marketing as much as you do. We are a marketing automation company with a passion for helping you, the marketer, do the best work of your career. As a mark of our innovation, we created the only workspace that powers the customer experience from end-to-end. From brand awareness and demand generation, to retention and loyalty, our technology enables all marketers to drive better business outcomes. Our platform is built with powerful capabilities to help you deliver results quickly - without the need for a dedicated IT resource. Every marketer has a great campaign inside of them – let’s work together to launch it to the world. It’s time to Act-On!

Events