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CMWorld 2014 - Advanced Lead Nurturing Strategy

This is a clip from Ardath Albee's session at Content Marketing World 2014. She explains how to use personas to craft a story "flow" for advanced lead nurturing.

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Direct Results (DR)

Direct Results Radio excels at ROI like no other radio marketing agency. We have created a formula delivering success for every campaign, for every client. We customize each campaign to meet the goals and objectives of individual advertisers. Our approach to radio advertising leverages proprietary software pinpointing the specific target audience proven to respond to your campaign. Direct Results optimizes schedules based on weekly results (monitored daily) ensuring that our clients meet and often exceed their ROI goals. Such a precise method adds up to phenomenal, measureable and continued results! With more than 330 successful radio campaigns generating sales exceeding $6.4 billion under our belt, Direct Results Radio wastes no time identifying and reaching your target audience. Our depth of experience in radio, engagement marketing, promotions, audience analysis and market segmentation will catapult the ROI of your next campaign to heights never reached before.

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Spotlight

Direct Results (DR)

Direct Results Radio excels at ROI like no other radio marketing agency. We have created a formula delivering success for every campaign, for every client. We customize each campaign to meet the goals and objectives of individual advertisers. Our approach to radio advertising leverages proprietary software pinpointing the specific target audience proven to respond to your campaign. Direct Results optimizes schedules based on weekly results (monitored daily) ensuring that our clients meet and often exceed their ROI goals. Such a precise method adds up to phenomenal, measureable and continued results! With more than 330 successful radio campaigns generating sales exceeding $6.4 billion under our belt, Direct Results Radio wastes no time identifying and reaching your target audience. Our depth of experience in radio, engagement marketing, promotions, audience analysis and market segmentation will catapult the ROI of your next campaign to heights never reached before.

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