Defining Your 2017 ABM Strategy

We have been practicing account-based marketing long before it became known as ABM? Intriguing? Indeed, ABM has been a part of our marketing and sales activities; but now we can do it better by combining right strategies and insights. Hence, join ShowMeleads’s take of account-based marketing with Madhu Gulati and Prash Shenoy to debunk secrets of winning strategies of account-based marketing which will reveal.

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Marketing Werks

Albert Einstein remarked, “The only source of knowledge is experience.” He didn’t market brands, but it sure sounds like he understood experiential marketing. Simply, consumers know and value the brands they actually experience (as opposed to the brands they merely see). For nearly 30 years, Marketing Werks has been unrivaled in redefining the consumer/brand experience based on this savvy insight.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Marketing Werks

Albert Einstein remarked, “The only source of knowledge is experience.” He didn’t market brands, but it sure sounds like he understood experiential marketing. Simply, consumers know and value the brands they actually experience (as opposed to the brands they merely see). For nearly 30 years, Marketing Werks has been unrivaled in redefining the consumer/brand experience based on this savvy insight.

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