Home > Resources > Videos > Digital Sales Mastery: Buyers Don't Want Demos

Targeted Account Strategy

Digital Sales Mastery: Buyers Don't Want Demos

They want video-on-demand! Controversial, we know, but it's time to look in the mirror and treat our prospects the way we want to be treated (with video-on-demand and fewer demo requests).

About Demandbase:
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit https://www.demandbase.com/.

Spotlight

EPOKA

4ventsgroup is an independent marketing and communication consulting agency specializing in HR, B2B and Corporate Communication. For nearly 20 years, in France, all over the world. A 360 ° approach, creative, highly profitable, is developed from the integrated expertise of the agency: digital, social media, media (managed by 4people, our agency 100% media), creation, direct marketing, event, study, standby and benchmark, outsourcing, editorial. 4ventsgroup supports its clients internationally through its partnership with - OneAgent, the leading international network of independent agencies specializing in employer marketing (www.oneagentglobal.com) Magnet, the leading international network of independent marketing agencies ( www.magnetglobal.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

EPOKA

4ventsgroup is an independent marketing and communication consulting agency specializing in HR, B2B and Corporate Communication. For nearly 20 years, in France, all over the world. A 360 ° approach, creative, highly profitable, is developed from the integrated expertise of the agency: digital, social media, media (managed by 4people, our agency 100% media), creation, direct marketing, event, study, standby and benchmark, outsourcing, editorial. 4ventsgroup supports its clients internationally through its partnership with - OneAgent, the leading international network of independent agencies specializing in employer marketing (www.oneagentglobal.com) Magnet, the leading international network of independent marketing agencies ( www.magnetglobal.

Events