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Exactly How B2B Marketers Earn Trust: Evidence-Based Content

Your audience is skeptical.

Not because of anything you did. But because they’re surrounded by claims, scams, and fraud.

But there are things you can do to counteract that skepticism.

Number one: provide proof!

In this clip from her presentation at B2B Forum in 2022, Melanie Deziel reminds us of the importance of providing proof.

Beyond that—she shares six different types of proof you can provide to help convince your prospects you really can deliver.

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Marketing.co.uk is a modern network for people with an interest or passion for anything marketing. The network is designed to allow members to interact with each other by joining groups and starting discussions and debates around specific marketing topics. Users can share their marketing knowledge by answering questions & submitting marketing articles & blogs, as well as the ability to upload marketing videos of interest.

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