WELCOME TO The ABM REPORT
Five Learnings after running an ABM agency for 2 years
February 23, 2023
H. Afifi Consulting is a boutique advisory service that specialises in brand creation and development both online and offline. It takes the concept of a brand story as the hinge on which all communication touch-points revolve.
video | July 27, 2023
Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it.
If you’re working with fewer leads but still struggling to close deals, this will be perfect for you.
After listening to this 10 min conversation, you’ll be able to:
 Identify high-value accounts for your brand
 Tailor your messaging for a more personalized and impactful customer experience
 Avoid common mistakes to create a much better ABM strategy than your competitors
 Sync your marketing and sales teams to make the most out of each ABM campaign...
video | July 28, 2023
Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....
Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...
video | June 20, 2023
Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE