GRAINGER REACHES THE RIGHT ACCOUNT WITH ACCOUNT-BASED MARKETING

Fortune 500 industrial supply company distributing products used to maintain, repair and operate facilities. Approximately 3 million businesses and institutions worldwide rely on Grainger for products such as safety gloves, ladders, motors and janitorial supplies, along with services like inventory management and technical support. Mike Coleman, Marketing Automation Manager, discusses how ABM is changing Grainger’s marketing

Spotlight

InsideUp

InsideUp has solved the B2B marketing challenge by combining a proprietary Data Management Platform (DMP) with an omnichannel marketing automation system that has been driving significant revenues for our clients (business software and service companies) over the past eight years. Our integrated direct marketing and dynamic partner systems allow us to accelerate revenue for our clients by targeting the best prospects, nurturing their interest, and connecting them with vendors in real time.

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 3, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

Watch Now

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 2, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

Watch Now

What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

Watch Now

Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

Watch Now

Spotlight

InsideUp

InsideUp has solved the B2B marketing challenge by combining a proprietary Data Management Platform (DMP) with an omnichannel marketing automation system that has been driving significant revenues for our clients (business software and service companies) over the past eight years. Our integrated direct marketing and dynamic partner systems allow us to accelerate revenue for our clients by targeting the best prospects, nurturing their interest, and connecting them with vendors in real time.

Events