Growth with Account Based Marketing: The Story of SchoolDude

January 1, 1900

With the help of Marketo, you can implement Account-Based Marketing (ABM) strategies to boost your engagement, lead flow, and revenue. Watch this recording to learn how Marketo Customer, SchoolDude, saw an increase in event registrations and a dramatic lift in web engagement after using Marketo Real-Time Personalization (RTP) to power their ABM campaigns.

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MarketPoint

MarketPoint is a marketing consulting firm providing honest, insightful and effective brand and marketing services for clients in the Business-to-Business, Education and Non-profit sectors. We empower clients to better define who they are and communicate that essence more effectively. And we do it all in plain English, providing usable information and insights in a simple, jargon-free way. Services include market research, brand definition, organizational positioning, development of marketing plans, product launches, market segmentation, message mapping, and communications management. We help clients understand their marketplace, product managers penetrate markets, leadership teams become brand champions, and employees live the brand. A sample of the firm’s clients includes Minibar Systems, Inc., Macmillan/McGraw-Hill, Pearson Education, CitiFinancial, Fannie Mae, McCormick & Company, Prometric, The National Archives, STUDIOS Architecture, the New York City Department of Environmental

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 03, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

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ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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Spotlight

MarketPoint

MarketPoint is a marketing consulting firm providing honest, insightful and effective brand and marketing services for clients in the Business-to-Business, Education and Non-profit sectors. We empower clients to better define who they are and communicate that essence more effectively. And we do it all in plain English, providing usable information and insights in a simple, jargon-free way. Services include market research, brand definition, organizational positioning, development of marketing plans, product launches, market segmentation, message mapping, and communications management. We help clients understand their marketplace, product managers penetrate markets, leadership teams become brand champions, and employees live the brand. A sample of the firm’s clients includes Minibar Systems, Inc., Macmillan/McGraw-Hill, Pearson Education, CitiFinancial, Fannie Mae, McCormick & Company, Prometric, The National Archives, STUDIOS Architecture, the New York City Department of Environmental

Events