Core ABM

How can you scale an ABM 1:1 campaign?

In this video, Shahin breaks down the strategy behind scaling your one-to-one account-based marketing campaign.

But is scaling a one-to-one campaign even the right path forward?

Shahin also explores this question to help you make an informed decision on the best course of action for your own business.

Don't miss this informative and thought-provoking video on scaling your ABM strategy.

Spotlight

BorgDirect Marketing

BorgDirect Marketing is an industry recognized-direct marketing/list brokerage firm providing quality contact data with hands-on assistance for our customers' marketing & sales efforts in reaching new prospects, generating new customers and growing your firm’s presence in a crowded marketplace. We does not own or manage mailing lists which allows us to provide the very best data for our customers’ projects, unlike all of the list management companies with in-house list brokers who recommend their own managed properties to customers…

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

BorgDirect Marketing

BorgDirect Marketing is an industry recognized-direct marketing/list brokerage firm providing quality contact data with hands-on assistance for our customers' marketing & sales efforts in reaching new prospects, generating new customers and growing your firm’s presence in a crowded marketplace. We does not own or manage mailing lists which allows us to provide the very best data for our customers’ projects, unlike all of the list management companies with in-house list brokers who recommend their own managed properties to customers…

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