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How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Then, a new go-to-market strategy came along called Account-Based Marketing, where everything is built around the account. People thought you had to choose between a lead-based or an account-based funnel.

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MarketOne International

Our Digital Marketing practice creates high-performing websites and communications programs that use insight and automation to make every customer interaction as personal, pleasurable and persuasive as possible. With over 300 experienced business development reps across seven regional hubs, our Teleservices team engages buyers at the right time and in the right way. Over the phone, or online via a chat window, it takes a real conversation to close. Our Lead Management Consulting and Reporting teams put the systems and processes in place to manage and measure lead flow across your marketing and sales funnel. Building reports from multiple data sources to enable accurate attribution and close that pesky loop. As an Oracle Marketing Cloud and Salesforce partner, our Marketing Technology practice can handle the techie stuff like CRM optimization, API integrations and database development, or provide ongoing managed services as an extension of your team. MarketOne's Data practice ensures th

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
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Spotlight

MarketOne International

Our Digital Marketing practice creates high-performing websites and communications programs that use insight and automation to make every customer interaction as personal, pleasurable and persuasive as possible. With over 300 experienced business development reps across seven regional hubs, our Teleservices team engages buyers at the right time and in the right way. Over the phone, or online via a chat window, it takes a real conversation to close. Our Lead Management Consulting and Reporting teams put the systems and processes in place to manage and measure lead flow across your marketing and sales funnel. Building reports from multiple data sources to enable accurate attribution and close that pesky loop. As an Oracle Marketing Cloud and Salesforce partner, our Marketing Technology practice can handle the techie stuff like CRM optimization, API integrations and database development, or provide ongoing managed services as an extension of your team. MarketOne's Data practice ensures th

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