How to Build a Lead Nurturing Workflow that Actually Converts

Last week, Quintain CEO Kathleen Booth talked about lead scoring and how you can build a good lead scoring formula (or model) for your business. This week, she's following on the theme of leads and talking about lead nurturing workflows.Workflows are simply automated email sequences designed to move a prospective buyer further along their buyer's journey (or, but another way, further down the sales funnel). They are important parts of the inbound marketing methodology because they can help shorten the sales cycle and enable your sales team to do more with less.

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comScore

comScore knows the score when it comes to measuring online audience behavior. The company provides data, analysis, and consultancy to some 1,200 clients looking to fortify their marketing, sales, and trading initiatives. Its global panel of more than 2 million Internet users measures and tracks consumer behaviors, demographics, and advertising responsiveness for clients in such industries as travel, pharmaceuticals, finance, and telecommunications. Branded products include comScore's Media Metrix suite of website and online advertising network measurement tools and comScore's Marketing Solutions products, which provide custom research and analysis from its panel. The company was established in 1999.

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 3, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

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ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 2, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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Spotlight

comScore

comScore knows the score when it comes to measuring online audience behavior. The company provides data, analysis, and consultancy to some 1,200 clients looking to fortify their marketing, sales, and trading initiatives. Its global panel of more than 2 million Internet users measures and tracks consumer behaviors, demographics, and advertising responsiveness for clients in such industries as travel, pharmaceuticals, finance, and telecommunications. Branded products include comScore's Media Metrix suite of website and online advertising network measurement tools and comScore's Marketing Solutions products, which provide custom research and analysis from its panel. The company was established in 1999.

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