How To Build An Account Based Marketing and Sales Playbook

Unfortunately, the B2B marketing stack is still built on lead-centric technologies. Marketing automation, CRM and web analytics – the three legs of any B2B revenue tripod – are all essentially locked into a lead-centric view of the world.So the rise of ABM coincides with – and is fueled by – the stalling of many B2B lead nurturing programs. This is especially evident (and crippling) for the biggest, most profitable and most heavily contested deals. The ones that warrant the full-court, sales-marketing press.

Spotlight

bla-bla Company

Our services bring to each engagement a synergy of our technology skills, process and program management competencies, global delivery approach, excellence in quality, and domain knowledge.

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 3, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

Watch Now

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 2, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

Watch Now

What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

Watch Now

Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

Watch Now

Spotlight

bla-bla Company

Our services bring to each engagement a synergy of our technology skills, process and program management competencies, global delivery approach, excellence in quality, and domain knowledge.

Events