How To Build An Account Based Marketing and Sales Playbook

January 1, 1900

Unfortunately, the B2B marketing stack is still built on lead-centric technologies. Marketing automation, CRM and web analytics – the three legs of any B2B revenue tripod – are all essentially locked into a lead-centric view of the world.So the rise of ABM coincides with – and is fueled by – the stalling of many B2B lead nurturing programs. This is especially evident (and crippling) for the biggest, most profitable and most heavily contested deals. The ones that warrant the full-court, sales-marketing press.

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Cremarc

Our skills span the complete marketing mix but, in particular, you will find that we are great storytellers - we create engaging and compelling content. We are genius in our use of Marketing Automation and can help you maximise your investment in your preferred platform. Finally, we combine content and marketing automation to cleverly deliver Account Based Marketing.

OTHER VIDEOS

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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How to Get the Most Out of HubSpot ABM

video | May 12, 2021

Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....

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Spotlight

Cremarc

Our skills span the complete marketing mix but, in particular, you will find that we are great storytellers - we create engaging and compelling content. We are genius in our use of Marketing Automation and can help you maximise your investment in your preferred platform. Finally, we combine content and marketing automation to cleverly deliver Account Based Marketing.

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