TARGETED ACCOUNT STRATEGY

How to Find Your Next Best Customers Using Targeted Outbound Campaigns

November 16, 2022

Learning the basics of outbound sales will set you up for success to continue growing your business. It all starts with figuring out who you're going to sell to.

In this video, Ben Salzman, SVP of Special Projects at ZoomInfo, discusses the importance of creating an ICP (Ideal Customer Profile) at the company and persona levels.

You can then build your defined ICP into ZoomInfo to run manual or automated outbound campaigns that target your best fit customers.

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CuCo Creative

Our team is made up of creatives, marketeers, designers, web developers, account managers and copywriters who specialise in design-led communication and we’ve earned a reputation for doing great work that achieve great results, across multiple platforms.

OTHER VIDEOS

Intent Based Marketing: What It Is and Why You Should Use It

video | January 31, 2023

Intent Based Marketing: What It Is and Why You Should Use It In Your Digital Marketing Strategies. What if you could tell which visitor coming to your landing page is MORE LIKELY to make a purchase? What if you could make an accurate guess even before they make the buying decision?...

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SaaS Sales and Lead Generation: How to Get More B2B Leads that Convert

video | February 1, 2023

Getting a consistent flow of new leads is vital for SaaS Sales. In this video, you'll learn evergreen sales strategies that make lead generation a breeze so you can focus on selling. If you’re selling a SaaS product, your sales team NEEDS effective strategies and sales funnels, with worthwhile leads that actually convert into long-term customers. If you’re looking to improve lead quality, build lasting relationships, and make more sales, here’s your new SaaS sales guide....

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Six Secrets to Taking Your Customer Experience to the Next Level

video | January 24, 2023

Are you on a quest to improve your customer service? With word-of-mouth and recommendations becoming the main drivers of new business, customer experience is more important than ever. Join us on a journey to discover six effective ways to boost your customer service and take your customer experience to the next level....

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Personalise Customer Experiences with Dynamics 365 Marketing

video | January 25, 2023

This video provides a demonstration of how new capabilities in Microsoft Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct targetted and personalised messages your customers want....

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Spotlight

CuCo Creative

Our team is made up of creatives, marketeers, designers, web developers, account managers and copywriters who specialise in design-led communication and we’ve earned a reputation for doing great work that achieve great results, across multiple platforms.

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