Home > Resources > Videos > How to Implement an ABM Strategy

How to Implement an ABM Strategy

Unreliable data is the top hurdle identified by ABM marketers. Learn what the five key priorities are for ABM and how data plays a critical role in an ABM initiative. Key Takeaways The five key priorities that leaders need to focus on to adopt, operationalize and optimize ABM Measurement needs to extend beyond leads Data is fueling every step of the ABM process it deserves KPI.

Spotlight

Eastline Digital

Founded in 2006, Eastline Digital (formerly Eastline Marketing) was the first digital marketing agency in Lebanon and one of the first in the MENA region to offer a full range of online marketing services. Within a few years, Eastline developed campaigns for Azadea Group, Kimberly-Clark, Toyota, Majid Al Futaim, DHL, FXCM, and renowned local financial institution Bank Audi, among others. Eastline also garnered international recognition at major industry events such as Cannes, the Webby Awards and the Gemini Awards.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

Eastline Digital

Founded in 2006, Eastline Digital (formerly Eastline Marketing) was the first digital marketing agency in Lebanon and one of the first in the MENA region to offer a full range of online marketing services. Within a few years, Eastline developed campaigns for Azadea Group, Kimberly-Clark, Toyota, Majid Al Futaim, DHL, FXCM, and renowned local financial institution Bank Audi, among others. Eastline also garnered international recognition at major industry events such as Cannes, the Webby Awards and the Gemini Awards.

Events