How to Score Accounts in Account Based Marketing?

November 15, 2018

Traditional Lead Scoring is failing. ABM! With a better account scoring model in place, marketing can regain the trust of sales. In this video, watch a simplified account scoring in action. Your accounts must be scored according to several factors including firmographics, technographics, intent, fit, engagement etc., so that you can see which accounts to target and engage.

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Market Location

Market Location specialise in UK B2B data and marketing data solutions. With over 40 years of experience in the database and direct marketing industry, Market Location have unparalleled coverage of the UK business population, with prestigious clients across a range of specialisms. Whether the requirement is a bespoke data solution or a supply of business data for marketing – Marketing Location are the UK’s leading provider of B2B data with their market leading position built upon superior data quality and service, combined with marketing data expertise and innovative technology.

OTHER VIDEOS

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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How to Get the Most Out of HubSpot ABM

video | May 12, 2021

Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....

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Spotlight

Market Location

Market Location specialise in UK B2B data and marketing data solutions. With over 40 years of experience in the database and direct marketing industry, Market Location have unparalleled coverage of the UK business population, with prestigious clients across a range of specialisms. Whether the requirement is a bespoke data solution or a supply of business data for marketing – Marketing Location are the UK’s leading provider of B2B data with their market leading position built upon superior data quality and service, combined with marketing data expertise and innovative technology.

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