HSC Business Studies - Market Segmentation

In this video we'll be taking a detailed look at market segmentation by using the case study of BMW and Mercedes Benz. We'll then wrap up the clip by having a quick look at product / service differentiation and positioning along with answering some past HSC questions.

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JK Technosoft Limited

Mercury Leads is a sales outsourcing company whose sole focus is delivering your company high-quality, actionable sales leads, whether we're bringing your existing sales team fresh sales leads or we're on point selling your products or services. At Mercury Leads, our mission is clear, and our strategy is simple. Understand your product and market. Determine your ideal prospect. Develop a custom sales lead generation plan using a powerful mix of channels. Then execute, test, measure, refine and repeat. Our extensive experience in lead generation has allowed us to develop the process, technologies and talent to deliver your company fast, qualified sales or sales leads that result in superior ROI.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

JK Technosoft Limited

Mercury Leads is a sales outsourcing company whose sole focus is delivering your company high-quality, actionable sales leads, whether we're bringing your existing sales team fresh sales leads or we're on point selling your products or services. At Mercury Leads, our mission is clear, and our strategy is simple. Understand your product and market. Determine your ideal prospect. Develop a custom sales lead generation plan using a powerful mix of channels. Then execute, test, measure, refine and repeat. Our extensive experience in lead generation has allowed us to develop the process, technologies and talent to deliver your company fast, qualified sales or sales leads that result in superior ROI.

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