ACCOUNT BASED DATA

Inbound vs outbound: What’s best for B2B lead generation?

August 19, 2022

Inbound vs outbound: What’s best for B2B lead generation? In this video, we go through the ins and outs of what inbound and outbound are, the benefits and the steps to help you decide which one is best for your business.

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CBS Interactive

We are the premier online content network for information and entertainment. Our brands dive deep into the things people care about across entertainment, tech, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and the largest premium content network online.

OTHER VIDEOS

Digital Sales Mastery: Buyers Don't Want Demos

video | November 16, 2022

They want video-on-demand! Controversial, we know, but it's time to look in the mirror and treat our prospects the way we want to be treated (with video-on-demand and fewer demo requests). About Demandbase: Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit https://www.demandbase.com/....

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What You Need to Monitor for Success in Outbound Sales

video | November 19, 2022

Learning the basics of outbound sales will set you up for success to continue growing your business. It all starts with figuring out who you're going to sell to. In the final video in the Outbound series, Ben Salzman, SVP of Special Projects at ZoomInfo, gives some parting wisdom. Being successful at outbound sales requires constant iteration on process. So to remain agile you need to measure your effectiveness....

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How to Find Your Next Best Customers Using Targeted Outbound Campaigns

video | November 16, 2022

Learning the basics of outbound sales will set you up for success to continue growing your business. It all starts with figuring out who you're going to sell to. In this video, Ben Salzman, SVP of Special Projects at ZoomInfo, discusses the importance of creating an ICP (Ideal Customer Profile) at the company and persona levels. You can then build your defined ICP into ZoomInfo to run manual or automated outbound campaigns that target your best fit customers....

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How to Create Profitable Customer Experiences

video | November 17, 2022

This week, we welcome Dennis Wakabayashi to the Digitally Irresistible podcast. Known as the global voice of CX, Dennis is a renowned thought leader on the topic of customer experience. He teaches digital marketing at the University of Wisconsin-Madison and is also a distinguished speaker at the University of Oklahoma. In 2021, Dennis was a keynote speaker at the World Marketing Summit in Turkey, the West African CX summit, and the LATAM CX conference; a workshop leader at Customer Contact week in the U.S.; and the host and MC of CXS Canada’s largest annual Customer Experience event. In 2022, he was named CX influencer for Expo 2020 Dubai....

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Spotlight

CBS Interactive

We are the premier online content network for information and entertainment. Our brands dive deep into the things people care about across entertainment, tech, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and the largest premium content network online.

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