Integrating a Content Plan with Demand Gen

I am lucky enough to work directly with the people that my company markets to (demand gen and marketing ops) but I know that isn’t always the case, which makes it even more important to work closely with your counterparts in demand gen, product marketing and sales. These three groups should have the best understanding on your target buyer personas and are likely full of great demand generation content ideas for your next great offer.

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Harte Hanks

Harte Hanks is a global marketing firm that specializes in helping brands win attention, build trust and earn loyalty in an ever-changing world. Experts in defining, executing and optimizing the customer journey, we create meaningful interactions that connect our clients with their customers in more powerful ways. From visionary thinking to tactical execution, we’re changing the game of customer engagement – we’re bringing the human back to marketing.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Harte Hanks

Harte Hanks is a global marketing firm that specializes in helping brands win attention, build trust and earn loyalty in an ever-changing world. Experts in defining, executing and optimizing the customer journey, we create meaningful interactions that connect our clients with their customers in more powerful ways. From visionary thinking to tactical execution, we’re changing the game of customer engagement – we’re bringing the human back to marketing.

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