Core ABM

Is account-based marketing always the way to B2B growth?

FINITE Fest 2022 was the virtual conference for B2B marketers on May 17th 2022.

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Speakers:
Gabrielle Pirzad, Head of ABM, EMEA at Citrix
David van Schaick, CMO at The Marketing Practice
Robin Izsak-Tseng, VP of Revenue Marketing at G2
Jenna Chambers, Head of EMEA Partnerships at Terminus
Moderated by Celia Slack, Senior ABM Practitioner at Servicenow

Spotlight

Fetch

Fetch is a global agency built for digital economy brands, with offices in London, New York, San Francisco, Los Angeles, Tokyo, Singapore and Hong Kong. Delivering advertising and digital media services since 2009, Fetch has found over 390 million new customers and driven 46 billion engagements for its clients. Its aim is to understand the mobile consumer better than any other.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

Spotlight

Fetch

Fetch is a global agency built for digital economy brands, with offices in London, New York, San Francisco, Los Angeles, Tokyo, Singapore and Hong Kong. Delivering advertising and digital media services since 2009, Fetch has found over 390 million new customers and driven 46 billion engagements for its clients. Its aim is to understand the mobile consumer better than any other.

Events