WELCOME TO The ACCOUNT BASED MARKETING REPORT
Is account-based marketing always the way to B2B growth?
June 6, 2022
We are a different kind of digital agency. Based in Brooklyn, studied by Harvard, and highly collaborative, we bring together product design, brand communications, social connections, and content to help businesses thrive.
video | August 8, 2022
ABM, or account-based marketing, is a B2B strategy in which sales and marketing collaborate to close significant, complex deals at a limited number of target accounts.
Account-based marketing is a strategy that focuses on companies rather than specific clients and targets the top decision-makers for target accounts with a mix of marketing and sales tactics....
video | July 28, 2022
Peter and 6sense discuss the state of ABM/X today and delve into the differences between European B2B marketing and North American....
First-party data and account-based marketing: You know both have a purpose in your B2B campaigns. But did you know they work incredibly well together?
We give you the basics in part one of our webinar. Be sure to check out part two for more details on how first-party intent data and ABM can make a big difference for your business!...
video | June 24, 2022
Learn how to use Buyer Intent data to get your demand gen teams in front of the right accounts early on and before the competition.
This webinar covers how to:
Target and capture software entire buying committees.
Combine Buyer Intent data with other data sources to power stronger, more efficient campaigns.
Build alignment between demand gen and sales efforts.
Choose the right metrics to track your campaign.
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