CORE ABM

Marketing and Sales Alignment | Know This or No to This

August 24, 2022

In this episode of Know This or No to This from SAS, B2B and Tech Marketing Consultant, Author & Speaker Pam Didner discusses the evolution of marketing: from a demand gen engine that passes leads to sales, to a team focused on supporting sales across various sales stages. Marketers should understand the sales dashboard and make an effort to articulate how they positively impact sales revenue, while lending marketing expertise to accelerate sales conversions and close more deals.

Spotlight

Slack and Company

Founded in 1988, Slack and Company is one of the world’s first integrated marketing communications (IMC) agencies and one of the very few that works exclusively with business-to-business marketers. The company works principally with change agents and disruptors to build strong business brands and generate profitable demand for their products, services and ideas. The agency is a charter member of the Worldwide Partners (WPI) B2B Network, the world’s largest network of independent agencies that specialize in b2b marketing or offer it as an area of practice.

OTHER VIDEOS

Digital Sales Mastery: Buyers Don't Want Demos

video | November 16, 2022

They want video-on-demand! Controversial, we know, but it's time to look in the mirror and treat our prospects the way we want to be treated (with video-on-demand and fewer demo requests). About Demandbase: Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit https://www.demandbase.com/....

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What You Need to Monitor for Success in Outbound Sales

video | November 19, 2022

Learning the basics of outbound sales will set you up for success to continue growing your business. It all starts with figuring out who you're going to sell to. In the final video in the Outbound series, Ben Salzman, SVP of Special Projects at ZoomInfo, gives some parting wisdom. Being successful at outbound sales requires constant iteration on process. So to remain agile you need to measure your effectiveness....

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How to Find Your Next Best Customers Using Targeted Outbound Campaigns

video | November 16, 2022

Learning the basics of outbound sales will set you up for success to continue growing your business. It all starts with figuring out who you're going to sell to. In this video, Ben Salzman, SVP of Special Projects at ZoomInfo, discusses the importance of creating an ICP (Ideal Customer Profile) at the company and persona levels. You can then build your defined ICP into ZoomInfo to run manual or automated outbound campaigns that target your best fit customers....

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How to Create Profitable Customer Experiences

video | November 17, 2022

This week, we welcome Dennis Wakabayashi to the Digitally Irresistible podcast. Known as the global voice of CX, Dennis is a renowned thought leader on the topic of customer experience. He teaches digital marketing at the University of Wisconsin-Madison and is also a distinguished speaker at the University of Oklahoma. In 2021, Dennis was a keynote speaker at the World Marketing Summit in Turkey, the West African CX summit, and the LATAM CX conference; a workshop leader at Customer Contact week in the U.S.; and the host and MC of CXS Canada’s largest annual Customer Experience event. In 2022, he was named CX influencer for Expo 2020 Dubai....

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Spotlight

Slack and Company

Founded in 1988, Slack and Company is one of the world’s first integrated marketing communications (IMC) agencies and one of the very few that works exclusively with business-to-business marketers. The company works principally with change agents and disruptors to build strong business brands and generate profitable demand for their products, services and ideas. The agency is a charter member of the Worldwide Partners (WPI) B2B Network, the world’s largest network of independent agencies that specialize in b2b marketing or offer it as an area of practice.

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