Measuring Results from Account-Based Programs (ABE 104)

In Episode 4, we track the impact of our Account-Based Everything program on pipeline generation, revenue generation, and ASP. Also, executives reflect on lessons learned and what might have been done differently.

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Albacross

Welcome to the future of marketing! Albacross empowers marketing managers and make your sales pipeline super efficient with data-driven digital marketing. Albacross is the world's first free B2B Lead Generation Network. Sign up and discover revolutionary marketing opportunities. Uncover leads on your website, get financial information on 200+ million companies and zoom in on your target groups to advertise with Account Based Marketing.

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 3, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

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ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 2, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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Spotlight

Albacross

Welcome to the future of marketing! Albacross empowers marketing managers and make your sales pipeline super efficient with data-driven digital marketing. Albacross is the world's first free B2B Lead Generation Network. Sign up and discover revolutionary marketing opportunities. Uncover leads on your website, get financial information on 200+ million companies and zoom in on your target groups to advertise with Account Based Marketing.

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