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Orchestration The Nexus of Account Based Strategy and Tactics

Account-based orchestration involves the standardization and coordination of sales, marketing and customer success activities in order to drive new revenue and growth in target accounts. This Rainmaker 17 session covered the components of a high level orchestration strategy as well as tactics for each revenue function that can help move opportunities through the funnel. With ABM, your marketing message is based on the specific attributes and needs of the account you’re targeting, hence the name account-based marketing. B2B marketers often try to cast a very wide net with their marketing campaigns in hopes of appealing to as many companies as possible in their target market.

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eCity Interactive is a leading digital design and marketing agency located in Philadelphia that helps clients in the B2B, higher education, healthcare, and real estate markets achieve success through digital strategy, UX research & testing, content creation, web & app design, development, and digital marketing.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
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eCity Interactive

eCity Interactive is a leading digital design and marketing agency located in Philadelphia that helps clients in the B2B, higher education, healthcare, and real estate markets achieve success through digital strategy, UX research & testing, content creation, web & app design, development, and digital marketing.

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