Poly - The Power of Many

Poly is the global communications company that powers authentic human connection and collaboration. Face to face, we sift and sort millions of verbal and non-verbal cues to glean meaning. Poly is finding new ways to inject these cues into audio and video communication to replicate the face to face experience.

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Industrial Strength Marketing

Industrial Strength Marketing (INDUSTRIAL) is a leading digital marketing, and brand growth consultancy focused on the manufacturing sector. The work we choose to do reflects our belief in "the power and potential of people and manufacturing to change the world for the better." Our investments in launching Manufacturing Day (Mfg Day), Dream It. Do it., and Nashville Made is evidence of our commitment to our future and current manufacturing workforce. Here at INDUSTRIAL, we seek relationships and opportunities with Fortune 1000 manufacturers, industrial distributors, trade associations, networks, and 3PLs.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Industrial Strength Marketing

Industrial Strength Marketing (INDUSTRIAL) is a leading digital marketing, and brand growth consultancy focused on the manufacturing sector. The work we choose to do reflects our belief in "the power and potential of people and manufacturing to change the world for the better." Our investments in launching Manufacturing Day (Mfg Day), Dream It. Do it., and Nashville Made is evidence of our commitment to our future and current manufacturing workforce. Here at INDUSTRIAL, we seek relationships and opportunities with Fortune 1000 manufacturers, industrial distributors, trade associations, networks, and 3PLs.

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