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Account Based Data, Buyer Intent Data

Social Selling and Intent Data - 3 Key Pillars of Social Selling

December 16, 2022

Our platform collects company level activity data through our tags and partners giving us access to over 5,000 publishers, analysts, vendors, and content syndication providers.

This data is then combined into a single intent score for each company along with the topics that each company is showing intent for. This is further broken down by location so that you are able to focus on the correct office locations interested in having a conversation with you.

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video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

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video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

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Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Business 2 Community

Our mission is to create an open blogging community where business professionals can establish their thought leadership, increase exposure for their organization, and network with others. We aim to provide a balanced view of the current business landscape based on industry news and trends, as well as the real-life experiences from our 5,000+ expert contributors. We are committed to continually providing new and innovative offerings that enhance the experience for both our contributors and audience.

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