Targeted Account Strategy

Stop Competing with Sales (align with them, instead!)

We’ve seen it time and time again: Marketing competing with Sales for ‘credit’ and both teams working against each other. Join Jabmo’s VP of Client Success & Strategy, Jonathan Alves, as he dives into why aligning with Sales is so critical for B2B Marketers – and how to actually achieve that alignment. He’ll discuss the value that can come out of the Sales & Marketing synchronization and how everyone can win with more cohesive programs, more open opportunities, and higher win rates.

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The only way to thrive in the digital age is to create exponentially and measurably better work by bringing together best-in-class expertise—in data, creativity, media, technology, search, social and more. We call this Alchemy. And it has the power to transform our clients’ business. In order to create it, we as an agency are committed to constant transformation ourselves. Because it is our mission not just to react to the changes in the marketplace, but to predict and define them...

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

360i

The only way to thrive in the digital age is to create exponentially and measurably better work by bringing together best-in-class expertise—in data, creativity, media, technology, search, social and more. We call this Alchemy. And it has the power to transform our clients’ business. In order to create it, we as an agency are committed to constant transformation ourselves. Because it is our mission not just to react to the changes in the marketplace, but to predict and define them...

Events