CITIZEN GROUP
True to its name, Citizen Group is an advertising agency with a pro-social, citizen-based approach. Founded in 2006, Citizen Group is headquartered in San Francisco, CA and its small team of 15 employees offers social media marketing, design, and branding. Citizen Group played a significant role in figuring out how to use the sports industry to support sustainability. They worked with a startup sustainability organization to conceptualize the connection between sports and the environment and produced strategic plans and advertising materials, such as videos and slide decks, to push the initiative forward.