The B2B Marketer’s Guide to ABM

video | May 12, 2023

Are you thinking about rolling out an Account-Based Marketing strategy that your counterparts in North America or in EMEA have implemented and copying it for the APAC region? In that case, three things are going to give you a challenging time. In this video, we dive into these points and guide how you should approach adapting the strategy for the APAC region....

video | May 12, 2023

Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling. The pros of account-based marketing Account-based marketing is becoming more and more common for B2B companies that want to work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes....

video | May 11, 2023

Join us as we demystify the world of lead generation campaigns and ABM, shedding light on their unique strengths and applications. From casting a wide net to focusing on laser-targeted companies, we'll dive deep into the nuances and unveil the secrets behind successful implementation....

video | April 24, 2023

Welcome to CX Unplugged, where we talk about everything customer experience-related. Today, in this video, we will show you three ways that artificial intelligence can help you unify point solution silos in your contact center. Firstly, AI can help you deliver customer experiences that feel personal and authentic, even as your business scales. Your customers want to feel heard and supported, no matter how they choose to reach out to you - it could be through social media, email, phone or any other channel. With conversational AI, you can keep the conversation going seamlessly and respond to customers in a way that feels human and helpful, almost as if they were chatting with a...