The B2B Marketer’s Guide to ABM

video | January 31, 2022

Knowledge sharing is very important here at Oxylabs, that’s why for the second time we hosted OxyWay - a series of talks, where we invite external audiences to meet our teams and share what we do here at Oxylabs. In this video, Andrius, VP Enterprise @ Oxylabs, will discuss the specifics related to landing an Enterprise level company. Topics that will be covered include account mapping, outreach, and ABM programs. You will learn about: Account mapping Outreaching large enterprises ...

video | January 27, 2022

We're already into 2022 and what a year it is going to be for Account-based Marketing. It's been a whirlwind last few years with so many organizations adopting ABM and so many new technologies and innovations coming to market to support an Account-based strategy. But what does 2022 hold for Account-based Marketing? What can we expect to see new in the ABM world in 2022? What better way to start 2022 than to ask some of our ABM friends and colleagues for their ABM predictions for 2022....

video | January 12, 2022

Business-to-business (B2B) marketers can drive business growth at their company and increase engagement with future customers if they adopt specific digital marketing tactics. The global pandemic accelerated the shift of B2B marketers toward digital. A robust digital marketing strategy that drives positive business revenue gains is a must. The importance of digital ads, content marketing, email marketing, and a targeted approach has grown....

video | December 15, 2021

Data is critical in supporting intelligent demand, digital transformation, and user experience, yet businesses seem to miss out on quality and impactful data....